New Data Mining software for Direct Makreting

New York Feb 1,2001 Data Miner Maximizer Inc. www.dmmax.com developed a new Data Mining Software to predict the likelihood of customers to respond to a promotion via e-commerce, direct marketing or CRM programs. DMM is the only data mining software that was developed with the objective to maximize profit. This software is currently available for 30 days free trial

DMM combines advanced statistical predictive modeling with an expert system and was designed in such a way that a Marketing Manager could run it from his desk in top in several minutes. DMM does not require statistical training, or SAS (expensive statistical software) or a statistician to do your name selection.

DMM will allow you to select you customers from your mailing list and will meet one of the your following business objectives:

(A) Overall maximum profit (e.g. for reactivation program).
(B) Maximum profit per customer.
(C) Maximizing profit and minimizing the number of customers promoted





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